Without brand awareness, your business will struggle to make the sales you need to survive. Nobody’s going to use your business if they don’t even know it exists! Here are a few ways to get your brand seen and heard online.
- Tell a Story
One way to make people more invested in what you do and who you are is to tell them a story about the business. A strong and authentic narrative about you and your business can really build trust and boost your brand’s identity online. Not enough business owners think of doing this, but you should!
People want to see the humanity in a business. Otherwise, your company might just come across as another cold and distant company that’s only interested in the money. Provide people with information about how the business came into being and tell them what your aims and passions are.
- Create a Blog
To make your customers and potential customers trust your brand more, you could start a blog. Obviously, the content that you produce is going to have to appeal to them and offer them something that they can’t get elsewhere. It should be informative, based on a topic that’s relevant and entertaining.
Once you start though, you’ve got to stay consistent. People will quickly lose interest in your blog if the posts are slow to arrive and don’t offer a very high standard of content. Use your SEO skills to direct traffic towards the contact. If your blogs are well liked and regular though, you will amass a strong army of followers, and that will give a big boost to your brand awareness.
- Be Consistent
You should make sure you use the same fonts and logo on all of the information you put out. Even using the same patterns and colour schemes is a good idea. This helps cement the idea of your business in people’s minds. If you constantly chop and change the image that you present, people won’t remember you so clearly.
Create a logo that’s stylish, simple and eye-catching. You could get in contact with a professional graphic designer to come up with a logo for you. Once you’ve got a logo that you’re happy with, you should use it so much that people are sick of seeing it! Make sure that wherever your business is, your logo is too.
- Start a Newsletter
Sending out a weekly or monthly newsletter to your customers is a great way of keeping in constant contact with your customers. By popping up in their email inbox, you’ll remind them that you’re still out there, and it might prompt them to visit your website and maybe even make a purchase.
If you’re not in the mind of your target customer, they won’t bother visiting your website or buying from you. It also gives you a chance to directly communicate your newest products and latest sales to buy who you know are interested in what your business does. This can only be a good thing for your brand.
It’s not easy to be seen and heard in the crowd, but these ideas will help you!