One of the biggest concerns for freelancers is standing out amongst a crowd. They’re left to their own devices for the most part. How can they prove they’re capable of doing their job just as well as somebody with a wealth of resources? It certainly is a difficult balancing act, but one that can be achieved with some smart planning. First of all, you need to eliminate your small time mentality. If you’re gonna compete with the big boys, you need to start acting like one.
For that to come to fruition, you’re going to have to change up how you work. Now, I know you won’t have the biggest budget to work with. That’s a given, since you’re on your own. So, how can you bridge the gap for yourself? There are a couple of neat little tricks to making your freelance business appear to be the real deal. At least, in the eyes of the superfluous. To them, how well you can do your job doesn’t matter. They’re fixated on the trivial aspects. They won’t be able to look past the fact that you’re working out of your spare room.
Here are a few ways to set about changing their minds for them.
Have An Alternative Address
Many clients will be hung up on the fact that you work from home. For some reason, in the world of business, it has become a bit of a taboo. This is in spite of the fact that the corporate giants are becoming more flexible in their remote working schemes. It’s a funny old world, isn’t it? You can look into a mail forwarding service if you like. They’ll feel a lot better about sending you confidential documents if you have a business address on the package.
Make Meetings Count
When you’re a freelancer, the temptation to conduct all your business over the phone or via email is too much to resist. It’s convenient, and you don’t even need to leave the comfort of your own home. In some cases, it may not even be possible for you to meet clients face to face. You may be doing a spot of work for somebody on the other side of the country. In that instance, it’s not going to be feasible to make the trip, unless you’re earning some serious money.
On the chance that you do have to meet with a client, you better make sure that you make a good first impression. Hire of a consultation room if you have to. But, otherwise, the least you can do is find a suitable location to conduct business. And look the part!
Another good idea would be to pick yourself up a business phone. Mobile phone reception can be questionable at the best of times. Nothing is going to annoy a client more than breaking up during the call. Likewise, your home phone might seem convenient, but there are plenty of distractions around the home that can be a turn-off. Avoid them.