Website marketing can sometimes be hard to get right. You might read some tips on somebody’s blog about what you should do, only to find out that they don’t offer your expected results.
The truth is, there is no “one size fits all” solution when it comes to online site marketing. Each website is unique, and so are their advertising requirements. So, what should you do to give your site a bit of clout on the Internet?
One thing you could do is read and digest the following proven “tricks of the trade” that anyone can apply to their websites. Some of the following ideas might work better than others for you.
It’s your job to try them out and see which one works best. That way, you can fine-tune your marketing efforts and save money at the same time! Here is what you need to know:
Create an app for your website
Not a programmer? Don’t worry! No-one is asking you to go out and learn Objective-C or Java to make a smartphone app.
You might not know this, but it’s pretty easy to create a smartphone app. Services like AppMakr offer a simple “point and click” interface to help you build your app.
The platform creates apps for both iOS and Android environments. That’s because it uses HTML5 technology. By this point, you’re perhaps wondering why you need an app, am I right?
Photo via Flickr
Here are a few examples of how an app can help you to promote your website:
- Display special offers, including ones based on the user’s location;
- Offer mobile commerce facilities; and
- Show the latest product and service news from your organization.
Give your site an SEO health check
According to SEO gurus like Nitch Marketing, people often forget they need to optimize their sites. There are plenty of things that you can do to give your online home a clean bill of health.
The easiest thing to do is check out Google’s search engine optimization guide. In a nutshell, it’s a primer that gives people an insight into what they and other search engines look for when indexing sites. By following the tips in their guide, you can make sure your website is up to scratch from an SEO point of view.
Use PPC advertising
One proven way to drive traffic to your site is to pay for PPC advertising. You know the ads you see on the top of and the side of Google search results pages? They are an example of PPC ads.
Photo via Flickr
It’s not just Google that offer that service; there are plenty of companies that do that too. The trick is to make sure that you use ads that target your niche. So, let’s say that you run a computer hardware company. Don’t target any random old person! Target people that search for particular phrases like “PC upgrades” for example.
With PPC advertising, you are effectively “bidding” for your ads to show as high up on page one of search results pages as possible.
Once you’ve followed the above tips, let us know which ones work best for you and why!