It’d be rare to find a business owner who didn’t want more conversions for their business. So many people think that this is difficult to do, when in reality, it’s very simple. The following 7 steps will show you just how easy it is to get more conversions!
Do A/B Testing
A/B testing, otherwise referred to as split testing, is the best way to see what’s working on your site and what isn’t. The idea is that you change small things about your site and then send a half of your traffic to each version. You then monitor how they respond, and you know which change was better. It could be something really simple, like changing a font or moving a call to action. This is why you only change one thing at a time, to make sure that it’s a fair test. If you change too many things, you won’t know what it was that helped you in the first place. You can’t start marketing your business with a site if you havn’t tested it this way first.
Speak in a Language Your Audience Understands
Speaking in complicated business language can be tempting, but your audience are unlikely to understand you. Don’t be fooled into thinking you’ll dazzle them with your lingo. They’ll be unimpressed, and leave pretty quickly. Think of who your audience are and then speak to them that way.
Build a More Professional Website
You can never go wrong with a more professional website. Making your website look more professional could mean adding the postcode address finder API, or simply changing a color. Here are some more tips:
- Use classy looking fonts that are easy to read.
- Use white space smartly so you don’t crowd your site.
- Use high quality images and make them large.
- Make sure your navigation is really easy to use.
Make it Really Simple
Make your site as simple to understand as possible. Let’s say you want someone to order a product. They’re going to give up pretty quickly if they’re forced to fill out a questionnaire first. Think of ways you can simplify the process to get more conversions.
Give proof that you’re a good company to work with. Display testimonials and reviews on your site. Show your customers that working with you can only be a good thing. By setting up social media profiles, you can also get some social proof to help you along.
Have Clear Policies
Have clear policies outlined about returns, delivery, and other important things. This will minimize the amount of questions you’re asked and make it easier for people to order from you when they know what to expect.
Have Different Payment Options
Having multiple payment options is so much better than having just one option. One payment option won’t be suited to everyone, so you could end up losing a large chunk of your conversions that way.
See? It really isn’t hard to get more conversions for your business, no matter what you do. Leave any of your own tips below. Good luck!