8 Effective Marketing Tips for Your Small Business

If you’ve got a small business, you still need to make sure you’re marketing it effectively. By making the most of the following 8 marketing tips, you can increase your profits and get more exposure than ever before!

Give Discounts for Loyal Customers

Make sure you keep your loyal customers happy by giving them discounts. You can do this when they choose to buy in bulk or even by emailing them a code to tell them you’re happy to do business with them! Keeping your customers loyal is the best way to success.

Send out Free Branded Stuff

Your free branded stuff needs to be things that your customers will use in order for it to be effective. Think along the lines of trolley tokens, pens, and mugs. These will be used a lot of the time and therefore spotted by more people, meaning more exposure for you.

Send Greetings Cards Where Appropriate

When the holidays are coming up, use a site like eCO2 Greetings to send out holiday wishes. This way, you’ll be sure you stay in your customers heads and let them know you’re thinking of them.

Start a Blog

Starting a blog is a brilliant way to share your expertise in your particular industry. Don’t be precious about the things you know: share them with your customers! Make sure they know that you know what you’re talking about, and that you should be seen as an authority in your industry. Consistently post quality, original content and you can’t go wrong. You should build up a loyal readership and get lots of exposure via social media.

Make Informative Videos

Informative videos showing how to use your products and giving advice are becoming more popular as a business marketing technique. This is because you can give lots of information in the space of a short video, and it can keep people engaged longer than a load of text. You can also show off your personality a bit, which can make people relate to you!

Make the Most of Social Media

Social media is used by almost everybody, so you’re bound to attract clients on there. Simply work out where you’ll find them, and post consistently at peak times to make sure they see what you have to say. There are different rules for each platform, so make sure you apply these.

Attend Conferences and Events

Different conferences and events give you the opportunity to learn from similar businesses. You can even give talks yourself if you’re confident enough!

Always Update Your Website

There’s nothing worse than an outdated website that never gets updated. Keep your website updated with fresh news, products, and information. Don’t let it go stale and improve it when you need to!

These 8 tips will all help to contribute towards a more profitable and successful business. Businesses of all sizes need an effective marketing strategy, so make sure you’ve got yours on point! Are you ready to make your business more successful than before? Use these tips!

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